top of page

quick links

more than just information

focus

focus

take the 2-min assessment

See how ready you are for online expansion.

Online fitness coach looking at her lapto
Aestic Web and Marketing Logo

WEB DESIGN AND MARKETING

grow your fitness business online

grow your fitness business online

Doriel Alie Presenting

vision

vision

business growth tips

Free tips and strategies for growing an online fitness business.

Fitness professional reflecting on personal qualities while writing notes in a notebook.

assess your personal qualities

Have you taken the time to assess your own personal qualities? I know you’re good at what you do, but have you thought about the characteristics that breed success?

Fitness man looking into the distance

clarifying your vision

Where do you want to take your passion for helping others with their fitness? What’s the big picture? What are you ultimately trying to achieve?

Fitness class of ladies stretching

define your market

If you don’t know who you’re trying to reach, you’re basically just throwing spaghetti at the wall and hoping something sticks. Researching and defining your market is like setting your GPS—it tells you exactly where to go and how to get there.

Sporty girl looking at her phone with headphones on

deciding on direction

The direction you want to take your business is more than just doing what feels right in the moment—it’s about setting a strategic path that makes sense to your vision and the target market you’re aiming for.

Fitness instructor fixing the technique of a client

identifying your niche

Carving out your niches is a big deal for your business, you don’t have to be the most unique thing on the market, but you definitely don’t want to blend in and be the same as everyone else.

Fitness people in a group talking

gain a deeper understanding

If you want to gain a deeper understanding of your target market’s struggles and desires—something I always recommend—you need to go beyond the basic demographics.

Fitness girls

build your brand identity

Your brand identity is more than just a fancy logo or some slick design on your website. It’s like the personality of your business—how people see you.

Fitness girl doing yoga on the beach

develop your program

You’ve got to decide first whether your fitness program is going to be a one-size-fits-all group program or if you’re going for something more personalised.

Personal trainer doing online training

create a content strategy

Content is king, but strategy is queen. To keep your audience engaged and attract new clients, you need to be consistent, provide value, and stay relevant.

Looking at your phone

build your digital tools

I know you’ve probably heard a million different opinions about what you need, but let’s cut through the noise.

Fit lady in the kitchen

gaining more social followers

Let’s get into the nitty-gritty of gaining more followers on social media. You know, this isn’t just about numbers for vanity’s sake, there’s opportunities to build a solid client base.

Fit lady doing exercises at home in front of the laptop

market and promote

You might be rolling your eyes at the thought of putting your services out there, you might even be thinking, “Not this again,” but don’t tune out just yet.

refine

refine

dedication

dedication

engage and sell

Sales is the bloodline of any business so learning how to engage online markets and move them towards your premium services is a skill that every entrepreneur should consider mastering.

make a sales tracker

Stay on top of potiential clients with a powerful tracker that keeps your leads organised and your follow-ups timely.

perfect your range of scripts

Scripts help to guide your conversations, making it easier to connect with people and move them closer to your premium services.

social media strategies

Use simple social media strategies to attract and engage your ideal clients, turning followers into loyal customers.

attractive free gifts

Offer irresistible free gifts that build trust and provide value, helping you nurture relationships and re-engage.

online engagement strategies

Implement effective engagement strategies that keep your audience interested and invested in what you have to offer.

conversation killers

Avoid the common pitfalls that derail conversations and learn how to keep the dialogue moving toward a successful consultation.

refine your selling approach

Master a selling approach that feels natural and authentic, helping you convert leads into clients without feeling pushy.

master the dating period

Guide your prospects through a 'dating period' of meaningful interactions, building a strong foundation before they commit to your services.

  • Instagram
  • TikTok
  • Youtube
  • LinkedIn
  • Facebook
Doriel Alie Profile Picture

Welcome, I'm Doriel, a fitness business growth coach who like designing fitness websites.

Below, you'll find tips for business growth, a free online organiser, and recommendations for generating leads for online expansion.

services

Fitness Team

Grow Your Fitness Business Online!


A strong website and smart strategy can attract clients and keep them coming back.

 

Build the business—and life—you really want. With the right support and guidance, you’ll hit every target and see results that matter. 

happy clients

Our clients are a diverse bunch, all looking to either take their fitness businesses fully online or add some online services to what they’re already doing in person. We’ve worked with those who specialise in everything from weight loss and muscle building to general maintenance. Plus, quite a few focus on massage, rehab services, fight training, and unique offerings like Animal Flow, Barre Aerobics, or fitness with those who have special needs.

David - Animal Flow Specialist

I've worked with Doriel twice: first to take my coaching online and then to refresh my brand for Animal Flow and Sports Massage. It's amazing to see my progress and future growth plans.

Sandip - Boxing Instructor

I deliver bespoke workouts to busy professionals who can't go to the gym. The online program lets clients work out at home, with everything in one place, hassle-free.

Ula - YMCA Fitness Assessor

Since going online, I stopped working at my local gym. My husband built a garden studio for in-person clients. The booking features are great for avoiding double bookings.

progress

progress

get organised

Refine your vision and mark out your brand with a free online organiser.

Login today and start building your strategy for success.

Lady doing a squat with branding elements in the picture

my brand

Online expansion needs organising. It might sound boring, but without a solid plan, you're just winging it, and that’s not going to hold you in the long run.

Man doing a barbell deadlift

my market

This section helps you dig deep into what really matters to the people you want to reach. Identify your buyers and define the spectrum of connections that could be key to your success.

A lady in trainers about to workout

my program/s

Here we focus on building a program that stands out, a signature offering that your clients just won’t be able to say no to. How do we do that? By pinpointing the core problems your program solves.

Lady with an exercise ball with a stategy lightbulb in the background

my strategy

The strategy section gets you thinking about the most effective tactics to hit your goals. You’ll rate each tactic you use on a scale of 1 to 10 based on how effective you think they’ll be.

Dad and son winning in fitness

my outcomes

Our outcomes will record our goals and what we’re hoping to achieve. Alongside that, we’ll list the percentage of completion so we can track progress and stay on course.

A lady writing in her journal

my journal

The journal section of the organiser is your space to keep a log of everything you’re working on and learning.

focus

focus

developing a winning mindset

You’re not here to just get by. If you want more and know you’re capable of it, you’ll love this collection. It’s not just feel-good fluff—it’s about digging deep, and building the mindset that’ll take you places. I hope these articles push you, challenge you, and help you show up for yourself like never before.

aestic

aestic

bottom of page