Have you taken the time to assess your own personal qualities? I know you’re good at what you do, but have you thought about the characteristics that breed success?

Where do you want to take your passion for helping others with their fitness? What’s the big picture? What are you ultimately trying to achieve?

If you don’t know who you’re trying to reach, you’re basically just throwing spaghetti at the wall and hoping something sticks. Researching and defining your market is like setting your GPS—it tells you exactly where to go and how to get there.

The direction you want to take your business is more than just doing what feels right in the moment—it’s about setting a strategic path that makes sense to your vision and the target market you’re aiming for.

Carving out your niches is a big deal for your business, you don’t have to be the most unique thing on the market, but you definitely don’t want to blend in and be the same as everyone else.

If you want to gain a deeper understanding of your target market’s struggles and desires—something I always recommend—you need to go beyond the basic demographics.

Your brand identity is more than just a fancy logo or some slick design on your website. It’s like the personality of your business—how people see you.

You’ve got to decide first whether your fitness program is going to be a one-size-fits-all group program or if you’re going for something more personalised.

Content is king, but strategy is queen. To keep your audience engaged and attract new clients, you need to be consistent, provide value, and stay relevant.

I know you’ve probably heard a million different opinions about what you need, but let’s cut through the noise.

Let’s get into the nitty-gritty of gaining more followers on social media. You know, this isn’t just about numbers for vanity’s sake, there’s opportunities to build a solid client base.

You might be rolling your eyes at the thought of putting your services out there, you might even be thinking, “Not this again,” but don’t tune out just yet.