setting the foundations

UNDERSTANDING YOUR MARKET AND YOUR AUDIENCE

Make notes about your ideal buyers, but also your supporters—those who may not purchase from you but still love what you do and champion your brand. These are the people who spread the word, engage with your content, and amplify your message. Never underestimate their role in your growth.

You’ll also map out your associations—people, organisations, and affiliations that you either have relationships with or could develop connections with. You never know when these networks will create new opportunities for growth, and they always help enhance your credibility.

EVALUATING STRENGTHS, WEAKNESSESS, AND COMPETITION

This section of the organiser helps you assess your strengths in the market—what makes you stand out—and your weaknesses, so you know where to improve. Plus, understanding your competition will give you the edge you need to differentiate yourself in a positive manner.

Growth doesn’t stop. This tool keeps you on it, making sure you're always in tune with your market by helping you continually develop yourself and maintain momentum.

By building a detailed market profile with a clear client persona, you can stop guessing and start creating marketing that resonates. You’ll have clarity on how to speak directly to your audience’s needs and address their concerns directly.

So think aloud then get organised, define your market, and start making strategic moves that will set you as the voice of experience and knowledge.