the person behind the purpose
Meet Doriel Alie
About Me
fitness growth specialist
I'm Doriel, and I started as a Muay Thai coach before moving into personal training studios to help grow client numbers and launching the UK's first EMS studio for Bodystreet.
After learning the ropes with some industry greats, I started training my own clients, both in person and online and during the pandemic, I helped other trainers move their fitness services online and fell in love with that role.
fitness platform creator
I trained clients in weight loss and muscle building while also helping other personal trainers transition a portion of their business online by building customised digital platforms for them.
I loved this work, but I quickly realised that many trainers had little experience with sales and marketing outside the gym. It’s easy to forget that when you’re working within the safety net of a big box gym, the hardest parts of building a business—like marketing—are often already taken care of.
Stepping out on your own as an online trainer is a whole different challenge. So, I started helping these trainers boost their sales and build their businesses. It’s a comprehensive role that I find incredibly rewarding. So, I love being in the business of helping fitness professionals reach more people and make a positive impact on the world.
fitness business coach
Now, I spend most of my time working with groups and individuals to help them strengthen their operations, allowing them to expand and improve every aspect of their business.
I'm always on the lookout for new ways to grow online and support the fitness community. It's an amazing space filled with energy, passion, and dedication—qualities that have always drawn me in. Having been a fitness professional myself, I understand the change we can have on people's lives, which makes everything a massive a win-win all around.