insights for success

Set a roadmap and explore how you’re going to get where you want to go and what’s the best way to do it.

First, think about how you’re going to deliver your services. Are you going to focus mainly on online coaching, where you’re doing more one-on-one check-ins? This is great if you like getting personal with clients and really diving into their specific needs. You could also add a group element to this—maybe set up a WhatsApp group where clients can ask questions, share their progress, and support each other. This kind of peer support can really help build a sense of community and belonging, plus it can answer a lot of their questions without you needing to be there every second.

Or maybe you want to go the route of virtual classes, where everyone comes together online to work out as a group. This is awesome for creating a sense of camaraderie and getting people motivated. Or, you might decide on a hybrid model, mixing online services with in-person sessions. This can be perfect for more hands-on coaching, like boxing or fight training, where you might need to physically adjust a client’s form—something that’s not as effective through a screen.

Your direction really depends on what fits your audience's needs best and what you enjoy doing most. Plus, you’ve got to think about what’s going to help you hit those big business goals you’ve set.

Next, you’ve got to think about your business model. This is basically how you’re going to charge for your services. Are you going to offer a subscription service, where clients pay a monthly fee until they decide to cancel? Or maybe a set program, like an 8-week or 12-week plan that has a clear start and end? Or will your clients book individual sessions as part of an ongoing package? And will you mix in some group sessions, maybe a weekly live Q&A or some educational content to keep everyone engaged?

Each model has its own pros and cons. For example, subscription-based services that can be canceled at any time are usually lower cost, which makes them more accessible and easier to scale. But they might not bring in as much money per client. On the other hand, a dedicated program might carry a higher fee because it’s more hands-on and promises a specific result.

Once you decide what model suits you and your clients best, start thinking about how you’re going to grow your business. What’s your strategy here? Are you just going to try to get more clients and build a bigger base, or are you thinking about adding new services, maybe even products? Or perhaps you want to enter new markets down the line. It’s all about figuring out a growth strategy that makes sense for your business and how you plan to keep it sustainable over the long term.

Also, don’t forget about your operational priorities. What are the key activities that are going to drive your business forward? Is it going to be lead generation—finding new clients? Or maybe customer service—keeping your existing clients happy and getting them to refer others? Or perhaps creating new programs is where your focus needs to be. Whatever it is, know what your main focus areas are and stick to them.

And lastly, let’s talk tech. What tools are you going to need? A good website, a solid booking system, maybe some fitness apps. Make sure whatever tech you choose fits with your audience’s needs. If you’re targeting seniors, for example, don’t go for something overly complicated or clunky. Keep it simple and user-friendly.

The whole point of deciding on your direction is to break down your vision into actionable steps. You want to set clear, measurable goals that help you stay on track. And remember, you’ve got to stay flexible. Be ready to adapt if the market changes or new trends pop up. Fitness is always evolving, so be prepared to pivot when necessary. But having a clear direction? That’s going to be your foundation. It’s what’s going to guide every decision you make moving forward.