insights for success

When you know who your ideal clients are and what they’re looking for, you can tailor your messaging, your services, and your whole approach to speak directly to them. It makes everything way more effective and way less frustrating. So, please do the homework—it’s going to save you lots of time and help you actually grow your business.

Think of your target market like a big group of people who share some basic stuff—like where they live, their age, what they like, and how they behave.

So, if you’re a fitness coach, your target market might be adults between 25 and 45 living in cities who are into health and fitness. Pretty broad, right? That’s just the starting point.

Now, let’s go a bit deeper. That’s where your Ideal Client Profile comes in. This is like your dream client, the ones who are perfect for what you offer. It’s a smaller group within your target market—more specific and more valuable. While your target market might be anyone interested in fitness, your ideal client is someone between 30 and 40, with a clear goal of losing weight, and who wants personalised coaching. These are the people who need exactly what you’re offering and are willing to pay for it.

This knowledge lets you write your marketing messages so they actually hit home. You’re not just speaking to a bunch of random people; you’re speaking directly to the ones who are most likely to become loyal clients. It also helps you figure out where to reach them—whether that’s Instagram, Facebook, email, or somewhere else. Plus, when you know what they like and need, you can create the perfect packages and programs that’ll have them lining up to work with you.

Another benefit to knowing your audience is, you can streamline your content creation too. You’ll know exactly what kind of stuff they’re interested in, so every blog post, every Instagram story, every email is spot on. It keeps your marketing sharp and helps you keep improving over time. You can always go back, check in, and tweak things if you notice that the kind of people you’re attracting has changed, or if their needs have shifted a bit.

HOW TO GET TO KNOW YOUR AUDIENCE BETTER

Surveys and Questionnaires:

Ask people directly! Create a quick online survey to find out what their fitness goals are, what they struggle with, what they like, all that good stuff. It’s a great way to get some direct insights.

Social Media Listening:

Pay attention to what people are saying on social media. What are they talking about? What kind of posts are they engaging with? This will give you a clue about what matters to them.

Check Out the Competition:

See what other fitness pros are doing. What kind of clients are they attracting? What’s working for them? This isn’t about copying—just about seeing where there might be gaps you can fill.

Talk to Your Clients:

Sit down and chat with some of your current clients. Ask them why they chose you, what they like, what they don’t, and what else they wish you offered.

Use Your Analytics:

Who’s visiting? What pages are they looking at? What posts are getting the most likes and shares? Use this data to tweak your strategies.

Host Focus Groups:

Gather a small group of people from your target market and ask them for feedback. It’s more interactive than a survey and gives you a chance to dig deeper.

Join Online Communities:

Hang out in fitness forums, Facebook groups, Reddit threads, wherever your audience might be. Join the conversations and see what’s being discussed.

Get Market Research Reports:

If you’re serious about this, consider investing in some market research. These reports have a ton of data on trends and behaviours that can help guide your strategy.

Experiment with A/B Testing:

Test different marketing messages to see what resonates best. It’s all about finding out what clicks with your audience.

Check Reviews and Feedback:

Look at the feedback and reviews left by clients. What are they loving? What are they complaining about? Use this info to make adjustments.