How Many "No's" Will You Get?
Do you know how many times you’re going to hear “no” as an online fitness coach, trainer, or instructor as you set about gaining more clients? A ridiculous amount! Seriously, it’s going to be a lot, especially in the beginning. But don’t worry, it’s normal. It’s part of the game, and honestly, it’s one of the fastest ways to get over your fear of rejection, so remember, it’s not about if, but when. You’ll put yourself out there, and offer your services, and some people will say “no.”
The key is not letting that rejection cause you to underperform.
When you really believe in yourself, your services, and your client's ability to get results, everything just starts to click. That confidence shifts everything—your business runs smoother, and you feel more in control. But unfortunately, a lot of people let setbacks, challenges, and years of effort bury that belief. If you're looking at things from the wrong angle, it’s going to mess with so much more than just your business. Without going off track here, you’ve got to reset your perspective regularly—daily, even hourly if that’s what it takes. When you clear out the doubt and fear and focus with real intent, it makes a noticeable difference—not just in your business, but in every part of your life.
Don’t Let Rejection in Your Online Fitness Business Mess with Your Head
What you can’t do is let that rejection in your online fitness business play games with your mind. People will turn you down for a hundred reasons, and most of the time it’s not even about you or what you’re offering. It could be timing, their own finances, or just something going on in their life. It’s not personal. You know the saying, “Some will, some won’t, so what?” Well, let’s take it further: “Some will, some won’t, some will come back later.” And if they don’t? Move on to the next.
Failure comes when people: underestimate the effort and focus required. They think following someone else’s plan will work, but that’s where they go wrong. The online space is full of distractions, and your path will be shaped by what makes your business unique. Success comes from mastering those specific details, not copying someone else’s approach.
Even if you’re in the same industry, the way you speak to your audience, package your services, or deal with objections is unique to you. While the goals may be the same—grow your client base, boost sales, and build your brand—the path you take to get there is different for everyone. Your strategy has to suit your business, and that comes down to paying attention to those little details that make you stand out.
Turn A "No" into Your Next Win:
Detach from the Outcome
You’ve done your part—put your offer out there. Whether someone says “yes” or “no”? That’s out of your control. Stay logical. A “no” isn’t a personal attack; it’s just information. Use it to tweak your approach and keep it moving.
Build That Rejection Muscle
Like hitting the gym, you’ve got to get your reps in. The more “no’s” you face, the tougher you get. And remember, you’re not training to lose; this is all part of growing your business. People need to trust you first, and that takes time. Keep showing up and you’ll break through.
Remember the Bigger Picture
One rejection doesn’t define your whole business. Step back and look at the bigger picture. The right clients are out there—you just haven’t connected with them all yet.
Use Rejection as Feedback
If you’re hearing a lot of “no’s,” maybe it’s time to tweak your offer or how you’re presenting it. Don’t beat yourself up over it—take the feedback, and make improvements where needed.
Surround Yourself with People Who Get It
You’re not alone in this. Connect with other fitness professionals who’ve been through the same grind. Whether they’re ex-military, fighters, or traditional trainers, they’ve all faced rejection. Learn from their experiences, use them as motivation, and keep pushing forward.
The Small Details Matter
It’s a mistake to overlook the small details—the tweaks that help you better reach your market, handle client feedback and optimise your strategy. Those details? They’re everything.
As long as you can process feedback correctly—taking what’s useful and ignoring what’s not—you’ll keep learning and come back stronger. No successful fitness business is built on quick wins alone and every “no” brings you one step closer to a “yes.” So, go after those “no’s” and keep pushing toward the “yes.”
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