setting the foundations

Ask yourself: What are the big challenges your program tackles? What gaps are you filling with this program? We want to get specific here.

For example, your programme might not just address fitness; it could also tackle the mental and emotional sides of sticking to a fitness goal. You know, like when your clients’ thoughts start getting in the way. Or maybe you’ve noticed your clients struggle with time management and motivation, so you’ve built in processes to help them stay on track. This is about going beyond the basic fitness plan and starting to tackle those hidden pain points people don’t always talk about.

So use this section to detail your main offering and you can always loop back to your target market section and refine it based on what your program contains. As you get into it, you might find you’re solving problems you didn’t originally plan for.
Like maybe your programme ends up helping clients with things like meal prep, or just learning how to cook healthy foods. Or maybe they can expect to learn a thing or two about injury prevention or balancing their fitness goals with a busy work schedule.

These are things that can easily be overlooked, but if they’re part of what you’re offering, you should absolutely be highlighting them in your marketing materials. Clients need to know why your program is a great choice, so make sure those added benefits are front and centre.