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Fear is Natural, Courage is A Choice - 5 Tips for Practicing Courage When Growing Your Online Fitness Business

Courage or fear

You know that muscle flex emoji (💪🏼) that’s thrown around so often? Well, it’s all about flexing your courage muscles too! When you’ve got the guts to face risks and push aside the uncertainties that try holding you back, amazing things can happen.

Fear is Natural

Feeling scared? This is totally natural, it’s an adaptive human emotion that has evolved over time to help us. It’s the way our ancestors had to deal with all sorts of wild stuff like predators and real physical threats. Nowadays, it helps us stay alert, you know that feeling when you’re walking alone in a dark alley, and a noise gets your heart racing? Well, without this natural emotion, we wouldn’t pay attention when there could be something dangerous ahead of us.

That’s not all fear does, it can help you learn from bad experiences, a bit like a survival guide, helping you to avoid situations that are not good for you, and it also has a social side. Ever noticed how people tend to follow rules? Well, fear can help to keep everyone in check, discouraging you from behaving in a way that can hurt other people. So we don’t want to irradicate fear, it’s just your body’s way of looking out for you and keeping you safe.

Now on the flipside, fear can get a bit carried away and begin to mess with our heads.

Imagine this: you have this fantastic opportunity, like a dream job or a chance to meet awesome people. But then fear kicks in. What if I mess up? What if people judge me? What if I fail miserably? And suddenly, you're so wrapped up in these "what ifs" that you start hesitating, or worse, backing away from the opportunity altogether. That's when you let fear blow things out of proportion.


Our brains are wired to prioritise avoiding threats, even if they’re not as big as they seem. The fear of failure or rejection can become a giant monster in our minds, making us miss out on incredible experiences and opportunities.


We call it ‘playing it safe’ but most of the time, it’s more like ‘playing it too safe’ and we end up regretting not taking action on chances that could lead to personal growth, success, or just some great memories.


The key is recognising when fear is exaggerating things and holding us back. So, next time you feel that fear creeping in, take a step back and ask yourself if it’s a real, immediate threat or just your mind playing tricks on you because life is too short to let fear keep us from reaching those goals and grabbing those chances.


What About Setbacks?


They're not roadblocks; they're chances to learn and come back stronger.

Think about it this way: they are like those unexpected twists in a movie that throws everything off course for a bit, but they’re not the finale. It’s more like a set-up to come back harder, stronger, and with more ammunition.

Setbacks don’t have to be dead ends; they are the perfect time for growth and learning. When things don’t go as planned, we are forced to adapt, get creative, and maybe even discover new paths we hadn’t considered before. Setbacks can be a catalyst for resilience and innovation, so don’t let the frustrations get you down. Take a breather, reassess your plans and maybe even change your approach. I don’t know about you, but I’ve never met a strong or successful person with an easy past, so this may just be part of your journey, which ultimately becomes more fulfilling.

Think about the successful people you admire. Odds are, they’ve faced setbacks too. It’s not about avoiding them but about how you bounce back.



Courage is A Choice

Now let’s talk about courage – because facing fears, dealing with setbacks, and riding life’s twists and turns all require a good dose of it.


Courage is like the superhero quality that helps us confront challenges head-on. Whether it’s fear of the unknown or fear of failure, it takes courage to say ‘You know what? I’m going to give this my best shot anyway.’ It’s about acknowledging the presence of fear without letting it call the shots.


Dealing with fear and setbacks takes a special kind of bravery. With each step, you become more resilient, adaptable and ready to take on whatever comes your way. It will open doors for new experiences, and inspire others who are watching you.


You’ll start a whole new conversation with yourself – one full of positivity! Self-doubt will start to head for the door, and you’ll find yourself wanting to take bolder actions, whether you still feel scared or not!


5 Tips for Practicing Courage When Growing Your Online Fitness Business


  1. Face Your Digital Marketing Fears Gradually: Transitioning your fitness business online can be daunting, especially if you're new to digital marketing. Start small by mastering one aspect at a time. Begin with social media engagement or email marketing, and gradually expand to more advanced strategies like creating online courses. Consistent efforts in manageable steps will build your confidence in the online arena.

  2. Shift Your Perspective on Online Challenges: Embrace the challenges of the online fitness world as opportunities for business growth. Whether it's adapting to new technologies, creating engaging content, or building an online community, view each challenge as a chance to enhance your skills and broaden your reach.

  3. Set Realistic Online Growth Goals: Instead of overwhelming yourself with lofty online business goals, set realistic and measurable objectives. Start by increasing your online presence, perhaps through regular social media posts or a user-friendly website. As you achieve these smaller goals, you'll gain the confidence to take on more ambitious endeavours, like launching virtual training sessions or developing online courses.

  4. Surround Yourself with Online Support: Connect with fellow fitness professionals and digital marketing experts online. Join forums, webinars, or social media groups where you can exchange ideas, seek advice, and share experiences. Building an online network will provide valuable insights and support, making the virtual landscape less intimidating.

  5. Practice Online Self-Compassion: Growing your fitness business online comes with a learning curve. Be patient with yourself as you develop your skills. Acknowledge that setbacks and challenges are part of the journey and use them as opportunities to refine your online strategy. Celebrate your online successes, no matter how small, and recognise that each step forward is a step toward a stronger and more resilient online fitness business.


So, here’s to courageous days ahead, and all the amazing things it brings!


Why Choose FitLaunch?

We get it. Growing a fitness business online can be challenging, but we've got the expertise to guide you through every step. Our program is crafted to provide you with the skills, confidence, and tools necessary for success in the digital fitness space.

If you're eager to turn your passion for fitness into a thriving online business, FitLaunch is the perfect fit. Don't miss out on this opportunity to transform your fitness business and achieve the online presence you've been dreaming of!


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